Big business and sport: The importance of leadership in creating a winning culture

Sport is generating ever-greater revenues. But does this affect levels of commitment and the demand for victory? Join us for an exciting seminar where we explore the role of sport in society and the leadership skills needed to foster success.

Sport has long been a powerful force in public education and an integral part of Swedish society. At the same time, sport is closely associated with success; at an elite level, it is all about winning.

In recent years, however, the world of sport has changed rapidly. New money has flowed in through broadcasting rights, club acquisitions and growing sponsorship deals, creating an entirely new set of rules. However, the demands for performance, results and victory remain.

So what makes the difference between winning and losing? Is it financial muscle, or are factors such as unity and team spirit more important? Or does leadership's ability to create a winning culture ultimately determine the outcome?

At the seminar, we will explore these questions in depth through presentations and discussions with some of Sweden’s leading experts in their respective fields.

Participants 

Suzanne Lundvall, Professor of Sport Science, University of Gothenburg
Anders Torstensson, former Head Coach, now Technical Director, Mjällby AIF
Håkan Mild, former Club Director, IFK Göteborg
Robert Laul, journalist, Göteborgs-Posten

Moderators 

Per Thilander and Ramsin Yakob, both researchers at the Department of Business Administration, University of Gothenburg.