Master of Science in Marketing and Consumption
Read more about Master of Science in Marketing and Consumption at gu.se.
This page is for students on the Master of Science in Marketing and Consumption, and contains information and contact details relevant to your programme.
Your programme studies
Find syllabus and reading list
Programme set up, students admitted 2024:
Year 1, autumn term
- GM1124 Consumption and Markets, 7,5 credits (period 1)
- GM1137 Sustainable Marketing Management, 7,5 credits (period 2)
- GM1135 Perspectives of consumer choice behavior, 7,5 credits (period 3-4)
- GM1134 Multivariate Data Analysis, 7,5 credits (period 3-4)
Year 1, spring term
- GM1120 Branding and Consumption, 7,5 credits (period 1-2)
- GM1125 Advanced Qualitative Methods, 7,5 credits (period 1-2)
- GM1118 Retail Marketing, 7,5 credits (period 3-4)
- GM1126 Marketing in the Service Economy, 7,5 credits (period 3-4)
Year 2, autumn term
- Elective, 30 credits
Year 2, spring term
- GM1162 Master Degree Project in Marketing and Consumption
Programme set up, students admitted 2023:
Year 1, autumn term
- GM1126 Marketing in the Service Economy, 7,5 credits (period 1)
- GM1137 Sustainable Marketing Management, 7,5 credits (period 2)
- GM1124 Consumption and Markets, 7,5 credits (period 3-4)
- GM1134 Multivariate Data Analysis, 7,5 credits (period 3-4)
Year 1, spring term
- GM1120 Branding and Consumption, 7,5 credits (period 1-2)
- GM1125 Advanced Qualitative Methods, 7,5 credits (period 1-2)
- Elective, 7,5 credits (period 3)
- Elective, 7,5 credits (period 4)
Year 2, autumn term
- Elective, 7,5 credits (period 1-2)
- Elective, 7,5 credits (period 1-2)
- GM1118 Retail Marketing, 7,5 credits (period 3)
- GM1135 Perspectives of consumer choice behavior 7,5 credits (period 4)
Year 2, spring term
- GM1162 Master Degree Project in Marketing and Consumption
Elective courses
Elective courses can be chosen from within the master's programme, or from other master's programmes at the Graduate school. A list of courses is made available to students each term. List of elective courses:
Student representatives
Information regarding student influence.
Senior student representatives
Mya Lawson guslawmy@student.gu.se
Alexander Lundvik guslundval@student.gu.se
Junior student representatives
Tasfia Tahsin gustahsta@student.gu.se
Hermella Andeberhan Kalab gusandebhe@student.gu.se
Course and programme evaluations
The purpose of the course and programme evaluations is to provide a base for quality control. The results of the evaluations are published at the Canvas page for evaluation results.
Exchange studies
You can choose to study abroad during term 3. Please note that all exchange studies are subject to availability, and you need to apply for the term you wish to go on exchange. Please contact International Office for more information about the application process.
Exchange during term 3
If you study abroad during term 3, you must find replacements for the courses:
- Elective courses that correspond to a minimum 30 ECTS
Elective Courses
- must be on a graduate level
- cannot have the same/almost the same content as another course you have taken/will take within your programme
- must cover the topics of business administration, finance, economics, economic history and/or economic geography
For course approval, follow the Graduate School specific instructions on the Student Portal: Admitted to exchange studies | Student Portal
Master degree project
The Master degree project course (a.k.a. Master thesis, 30 credits) is the final course in the second year, and it is crucial that you plan your studies accordingly to ensure that you can participate. The course has pre-requisites that needs to be fulfilled before the course starts. We encourage you to review the syllabus thoroughly to understand the specific requirements and make sure you fulfill them. Should you have any questions or concerns regarding the entry requirements please do not hesitate to reach out to the study counselling team.
During the autumn in the second year, there will be a preparation for the Master degree project when you design your research proposal and find a thesis partner. You will also be assigned a supervisor for your work. Should you have any questions or concerns regarding the Master degree project course, please get in touch with the course coordinator Lena Hansson.